diff --git a/src/core/ext/transport/chttp2/client/insecure/channel_create.c b/src/core/ext/transport/chttp2/client/insecure/channel_create.c
index 9c8505ddfa97e3b9de8f1515847d412cf9d42cf9..ad674b8eb47cc61e313eec24bcc732fff1b25e0c 100644
--- a/src/core/ext/transport/chttp2/client/insecure/channel_create.c
+++ b/src/core/ext/transport/chttp2/client/insecure/channel_create.c
@@ -101,7 +101,7 @@ grpc_channel *grpc_insecure_channel_create(const char *target,
                                            void *reserved) {
   grpc_exec_ctx exec_ctx = GRPC_EXEC_CTX_INIT;
   GRPC_API_TRACE(
-      "grpc_insecure_channel_create(target=%p, args=%p, reserved=%p)", 3,
+      "grpc_insecure_channel_create(target=%s, args=%p, reserved=%p)", 3,
       (target, args, reserved));
   GPR_ASSERT(reserved == NULL);
   // Add channel arg containing the client channel factory.