diff --git a/.gitmodules b/.gitmodules
index c32881cb9514c518183ff5df5bf59009f302a2b6..04d155cfb41657163afc3ede4a0e5bfd419fc6ae 100644
--- a/.gitmodules
+++ b/.gitmodules
@@ -17,6 +17,6 @@
 [submodule "third_party/thrift"]
 	path = third_party/thrift
 	url = https://github.com/apache/thrift.git
-[submodule "third_party/google_benchmark"]
-	path = third_party/google_benchmark
+[submodule "third_party/benchmark"]
+	path = third_party/benchmark
 	url = https://github.com/google/benchmark
diff --git a/Makefile b/Makefile
index db30c215862f6882cf48552c6b0a31db97d55c07..8f7328ae2854781a4136863fe8c99cc4153e4f9d 100644
--- a/Makefile
+++ b/Makefile
@@ -1260,9 +1260,9 @@ pc_cxx: $(LIBDIR)/$(CONFIG)/pkgconfig/grpc++.pc
 pc_cxx_unsecure: $(LIBDIR)/$(CONFIG)/pkgconfig/grpc++_unsecure.pc
 
 ifeq ($(EMBED_OPENSSL),true)
-privatelibs_cxx:  $(LIBDIR)/$(CONFIG)/libgrpc++_proto_reflection_desc_db.a $(LIBDIR)/$(CONFIG)/libgrpc++_test.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_config.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_cli_libs.a $(LIBDIR)/$(CONFIG)/libinterop_client_helper.a $(LIBDIR)/$(CONFIG)/libinterop_client_main.a $(LIBDIR)/$(CONFIG)/libinterop_server_helper.a $(LIBDIR)/$(CONFIG)/libinterop_server_lib.a $(LIBDIR)/$(CONFIG)/libinterop_server_main.a $(LIBDIR)/$(CONFIG)/libqps.a $(LIBDIR)/$(CONFIG)/libboringssl_test_util.a $(LIBDIR)/$(CONFIG)/libboringssl_aes_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_asn1_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_base64_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_bio_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_bn_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_bytestring_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_aead_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_cipher_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_cmac_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ed25519_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_x25519_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_dh_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_digest_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ec_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ecdsa_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_err_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_evp_extra_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_evp_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_pbkdf_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_hmac_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_pkcs12_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_pkcs8_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_poly1305_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_rsa_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_x509_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ssl_test_lib.a $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a
+privatelibs_cxx:  $(LIBDIR)/$(CONFIG)/libgrpc++_proto_reflection_desc_db.a $(LIBDIR)/$(CONFIG)/libgrpc++_test.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_config.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_cli_libs.a $(LIBDIR)/$(CONFIG)/libinterop_client_helper.a $(LIBDIR)/$(CONFIG)/libinterop_client_main.a $(LIBDIR)/$(CONFIG)/libinterop_server_helper.a $(LIBDIR)/$(CONFIG)/libinterop_server_lib.a $(LIBDIR)/$(CONFIG)/libinterop_server_main.a $(LIBDIR)/$(CONFIG)/libqps.a $(LIBDIR)/$(CONFIG)/libboringssl_test_util.a $(LIBDIR)/$(CONFIG)/libboringssl_aes_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_asn1_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_base64_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_bio_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_bn_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_bytestring_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_aead_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_cipher_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_cmac_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ed25519_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_x25519_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_dh_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_digest_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ec_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ecdsa_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_err_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_evp_extra_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_evp_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_pbkdf_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_hmac_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_pkcs12_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_pkcs8_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_poly1305_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_rsa_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_x509_test_lib.a $(LIBDIR)/$(CONFIG)/libboringssl_ssl_test_lib.a $(LIBDIR)/$(CONFIG)/libbenchmark.a
 else
-privatelibs_cxx:  $(LIBDIR)/$(CONFIG)/libgrpc++_proto_reflection_desc_db.a $(LIBDIR)/$(CONFIG)/libgrpc++_test.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_config.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_cli_libs.a $(LIBDIR)/$(CONFIG)/libinterop_client_helper.a $(LIBDIR)/$(CONFIG)/libinterop_client_main.a $(LIBDIR)/$(CONFIG)/libinterop_server_helper.a $(LIBDIR)/$(CONFIG)/libinterop_server_lib.a $(LIBDIR)/$(CONFIG)/libinterop_server_main.a $(LIBDIR)/$(CONFIG)/libqps.a $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a
+privatelibs_cxx:  $(LIBDIR)/$(CONFIG)/libgrpc++_proto_reflection_desc_db.a $(LIBDIR)/$(CONFIG)/libgrpc++_test.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_config.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_cli_libs.a $(LIBDIR)/$(CONFIG)/libinterop_client_helper.a $(LIBDIR)/$(CONFIG)/libinterop_client_main.a $(LIBDIR)/$(CONFIG)/libinterop_server_helper.a $(LIBDIR)/$(CONFIG)/libinterop_server_lib.a $(LIBDIR)/$(CONFIG)/libinterop_server_main.a $(LIBDIR)/$(CONFIG)/libqps.a $(LIBDIR)/$(CONFIG)/libbenchmark.a
 endif
 
 
@@ -6998,43 +6998,43 @@ ifneq ($(NO_DEPS),true)
 endif
 
 
-LIBGOOGLE_BENCHMARK_SRC = \
-    third_party/google_benchmark/src/benchmark.cc \
-    third_party/google_benchmark/src/benchmark_register.cc \
-    third_party/google_benchmark/src/colorprint.cc \
-    third_party/google_benchmark/src/commandlineflags.cc \
-    third_party/google_benchmark/src/complexity.cc \
-    third_party/google_benchmark/src/console_reporter.cc \
-    third_party/google_benchmark/src/csv_reporter.cc \
-    third_party/google_benchmark/src/json_reporter.cc \
-    third_party/google_benchmark/src/reporter.cc \
-    third_party/google_benchmark/src/sleep.cc \
-    third_party/google_benchmark/src/string_util.cc \
-    third_party/google_benchmark/src/sysinfo.cc \
-    third_party/google_benchmark/src/timers.cc \
+LIBBENCHMARK_SRC = \
+    third_party/benchmark/src/benchmark.cc \
+    third_party/benchmark/src/benchmark_register.cc \
+    third_party/benchmark/src/colorprint.cc \
+    third_party/benchmark/src/commandlineflags.cc \
+    third_party/benchmark/src/complexity.cc \
+    third_party/benchmark/src/console_reporter.cc \
+    third_party/benchmark/src/csv_reporter.cc \
+    third_party/benchmark/src/json_reporter.cc \
+    third_party/benchmark/src/reporter.cc \
+    third_party/benchmark/src/sleep.cc \
+    third_party/benchmark/src/string_util.cc \
+    third_party/benchmark/src/sysinfo.cc \
+    third_party/benchmark/src/timers.cc \
 
 PUBLIC_HEADERS_CXX += \
 
-LIBGOOGLE_BENCHMARK_OBJS = $(addprefix $(OBJDIR)/$(CONFIG)/, $(addsuffix .o, $(basename $(LIBGOOGLE_BENCHMARK_SRC))))
+LIBBENCHMARK_OBJS = $(addprefix $(OBJDIR)/$(CONFIG)/, $(addsuffix .o, $(basename $(LIBBENCHMARK_SRC))))
 
-$(LIBGOOGLE_BENCHMARK_OBJS): CPPFLAGS += -Ithird_party/google_benchmark/include -DHAVE_POSIX_REGEX
+$(LIBBENCHMARK_OBJS): CPPFLAGS += -Ithird_party/benchmark/include -DHAVE_POSIX_REGEX
 
 ifeq ($(NO_PROTOBUF),true)
 
 # You can't build a C++ library if you don't have protobuf - a bit overreached, but still okay.
 
-$(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a: protobuf_dep_error
+$(LIBDIR)/$(CONFIG)/libbenchmark.a: protobuf_dep_error
 
 
 else
 
-$(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a: $(ZLIB_DEP)  $(PROTOBUF_DEP) $(LIBGOOGLE_BENCHMARK_OBJS) 
+$(LIBDIR)/$(CONFIG)/libbenchmark.a: $(ZLIB_DEP)  $(PROTOBUF_DEP) $(LIBBENCHMARK_OBJS) 
 	$(E) "[AR]      Creating $@"
 	$(Q) mkdir -p `dirname $@`
-	$(Q) rm -f $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a
-	$(Q) $(AR) $(AROPTS) $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a $(LIBGOOGLE_BENCHMARK_OBJS) 
+	$(Q) rm -f $(LIBDIR)/$(CONFIG)/libbenchmark.a
+	$(Q) $(AR) $(AROPTS) $(LIBDIR)/$(CONFIG)/libbenchmark.a $(LIBBENCHMARK_OBJS) 
 ifeq ($(SYSTEM),Darwin)
-	$(Q) ranlib -no_warning_for_no_symbols $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a
+	$(Q) ranlib -no_warning_for_no_symbols $(LIBDIR)/$(CONFIG)/libbenchmark.a
 endif
 
 
@@ -7043,7 +7043,7 @@ endif
 endif
 
 ifneq ($(NO_DEPS),true)
--include $(LIBGOOGLE_BENCHMARK_OBJS:.o=.dep)
+-include $(LIBBENCHMARK_OBJS:.o=.dep)
 endif
 
 
@@ -11736,16 +11736,16 @@ $(BINDIR)/$(CONFIG)/bm_fullstack: protobuf_dep_error
 
 else
 
-$(BINDIR)/$(CONFIG)/bm_fullstack: $(PROTOBUF_DEP) $(BM_FULLSTACK_OBJS) $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc++.a $(LIBDIR)/$(CONFIG)/libgrpc.a $(LIBDIR)/$(CONFIG)/libgpr_test_util.a $(LIBDIR)/$(CONFIG)/libgpr.a
+$(BINDIR)/$(CONFIG)/bm_fullstack: $(PROTOBUF_DEP) $(BM_FULLSTACK_OBJS) $(LIBDIR)/$(CONFIG)/libbenchmark.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc++.a $(LIBDIR)/$(CONFIG)/libgrpc.a $(LIBDIR)/$(CONFIG)/libgpr_test_util.a $(LIBDIR)/$(CONFIG)/libgpr.a
 	$(E) "[LD]      Linking $@"
 	$(Q) mkdir -p `dirname $@`
-	$(Q) $(LDXX) $(LDFLAGS) $(BM_FULLSTACK_OBJS) $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc++.a $(LIBDIR)/$(CONFIG)/libgrpc.a $(LIBDIR)/$(CONFIG)/libgpr_test_util.a $(LIBDIR)/$(CONFIG)/libgpr.a $(LDLIBSXX) $(LDLIBS_PROTOBUF) $(LDLIBS) $(LDLIBS_SECURE) $(GTEST_LIB) -o $(BINDIR)/$(CONFIG)/bm_fullstack
+	$(Q) $(LDXX) $(LDFLAGS) $(BM_FULLSTACK_OBJS) $(LIBDIR)/$(CONFIG)/libbenchmark.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc++.a $(LIBDIR)/$(CONFIG)/libgrpc.a $(LIBDIR)/$(CONFIG)/libgpr_test_util.a $(LIBDIR)/$(CONFIG)/libgpr.a $(LDLIBSXX) $(LDLIBS_PROTOBUF) $(LDLIBS) $(LDLIBS_SECURE) $(GTEST_LIB) -o $(BINDIR)/$(CONFIG)/bm_fullstack
 
 endif
 
 endif
 
-$(OBJDIR)/$(CONFIG)/test/cpp/microbenchmarks/bm_fullstack.o:  $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc++.a $(LIBDIR)/$(CONFIG)/libgrpc.a $(LIBDIR)/$(CONFIG)/libgpr_test_util.a $(LIBDIR)/$(CONFIG)/libgpr.a
+$(OBJDIR)/$(CONFIG)/test/cpp/microbenchmarks/bm_fullstack.o:  $(LIBDIR)/$(CONFIG)/libbenchmark.a $(LIBDIR)/$(CONFIG)/libgrpc++_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc_test_util.a $(LIBDIR)/$(CONFIG)/libgrpc++.a $(LIBDIR)/$(CONFIG)/libgrpc.a $(LIBDIR)/$(CONFIG)/libgpr_test_util.a $(LIBDIR)/$(CONFIG)/libgpr.a
 
 deps_bm_fullstack: $(BM_FULLSTACK_OBJS:.o=.dep)
 
@@ -13192,16 +13192,16 @@ $(BINDIR)/$(CONFIG)/noop-benchmark: protobuf_dep_error
 
 else
 
-$(BINDIR)/$(CONFIG)/noop-benchmark: $(PROTOBUF_DEP) $(NOOP-BENCHMARK_OBJS) $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a
+$(BINDIR)/$(CONFIG)/noop-benchmark: $(PROTOBUF_DEP) $(NOOP-BENCHMARK_OBJS) $(LIBDIR)/$(CONFIG)/libbenchmark.a
 	$(E) "[LD]      Linking $@"
 	$(Q) mkdir -p `dirname $@`
-	$(Q) $(LDXX) $(LDFLAGS) $(NOOP-BENCHMARK_OBJS) $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a $(LDLIBSXX) $(LDLIBS_PROTOBUF) $(LDLIBS) $(LDLIBS_SECURE) $(GTEST_LIB) -o $(BINDIR)/$(CONFIG)/noop-benchmark
+	$(Q) $(LDXX) $(LDFLAGS) $(NOOP-BENCHMARK_OBJS) $(LIBDIR)/$(CONFIG)/libbenchmark.a $(LDLIBSXX) $(LDLIBS_PROTOBUF) $(LDLIBS) $(LDLIBS_SECURE) $(GTEST_LIB) -o $(BINDIR)/$(CONFIG)/noop-benchmark
 
 endif
 
 endif
 
-$(OBJDIR)/$(CONFIG)/test/cpp/microbenchmarks/noop-benchmark.o:  $(LIBDIR)/$(CONFIG)/libgoogle_benchmark.a
+$(OBJDIR)/$(CONFIG)/test/cpp/microbenchmarks/noop-benchmark.o:  $(LIBDIR)/$(CONFIG)/libbenchmark.a
 
 deps_noop-benchmark: $(NOOP-BENCHMARK_OBJS:.o=.dep)
 
diff --git a/build.yaml b/build.yaml
index 68d19a6b44f8830cab438a3093f9f61d3f24d72d..de9d253ef1cc4bc6155da75c8b26ac3f438f31e3 100644
--- a/build.yaml
+++ b/build.yaml
@@ -2850,7 +2850,7 @@ targets:
   src:
   - test/cpp/microbenchmarks/bm_fullstack.cc
   deps:
-  - google_benchmark
+  - benchmark
   - grpc++_test_util
   - grpc_test_util
   - grpc++
@@ -3300,7 +3300,7 @@ targets:
   src:
   - test/cpp/microbenchmarks/noop-benchmark.cc
   deps:
-  - google_benchmark
+  - benchmark
 - name: proto_server_reflection_test
   gtest: true
   build: test
@@ -3786,6 +3786,8 @@ configs:
       UBSAN_OPTIONS: halt_on_error=1:print_stacktrace=1
     timeout_multiplier: 1.5
 defaults:
+  benchmark:
+    CPPFLAGS: -Ithird_party/benchmark/include -DHAVE_POSIX_REGEX
   boringssl:
     CFLAGS: -Wno-sign-conversion -Wno-conversion -Wno-unused-value -Wno-unknown-pragmas
       -Wno-implicit-function-declaration -Wno-unused-variable -Wno-sign-compare $(NO_W_EXTRA_SEMI)
@@ -3794,8 +3796,6 @@ defaults:
   global:
     CPPFLAGS: -g -Wall -Wextra -Werror -Wno-long-long -Wno-unused-parameter
     LDFLAGS: -g
-  google_benchmark:
-    CPPFLAGS: -Ithird_party/google_benchmark/include -DHAVE_POSIX_REGEX
   zlib:
     CFLAGS: -Wno-sign-conversion -Wno-conversion -Wno-unused-value -Wno-implicit-function-declaration
       $(W_NO_SHIFT_NEGATIVE_VALUE) -fvisibility=hidden
diff --git a/src/google_benchmark/gen_build_yaml.py b/src/benchmark/gen_build_yaml.py
similarity index 86%
rename from src/google_benchmark/gen_build_yaml.py
rename to src/benchmark/gen_build_yaml.py
index 302e08737aff92192d2b9f3e32d52d8d23b29ec4..09b76115a8662e110e9a30a23fa28370372f51f4 100755
--- a/src/google_benchmark/gen_build_yaml.py
+++ b/src/benchmark/gen_build_yaml.py
@@ -39,15 +39,15 @@ os.chdir(os.path.dirname(sys.argv[0])+'/../..')
 out = {}
 
 out['libs'] = [{
-    'name': 'google_benchmark',
+    'name': 'benchmark',
     'build': 'private',
     'language': 'c++',
     'secure': 'no',
-    'defaults': 'google_benchmark',
-    'src': sorted(glob.glob('third_party/google_benchmark/src/*.cc')),
+    'defaults': 'benchmark',
+    'src': sorted(glob.glob('third_party/benchmark/src/*.cc')),
     'headers': sorted(
-        glob.glob('third_party/google_benchmark/src/*.h') +
-        glob.glob('third_party/google_benchmark/include/benchmark/*.h')),
+        glob.glob('third_party/benchmark/src/*.h') +
+        glob.glob('third_party/benchmark/include/benchmark/*.h')),
 }]
 
 print yaml.dump(out)
diff --git a/test/cpp/microbenchmarks/bm_fullstack.cc b/test/cpp/microbenchmarks/bm_fullstack.cc
index 6cc780d44af36169292d4b5c8fcb41d9a7be68c0..6c0bf804885a21e8b24d70e8deeede7b217f011b 100644
--- a/test/cpp/microbenchmarks/bm_fullstack.cc
+++ b/test/cpp/microbenchmarks/bm_fullstack.cc
@@ -59,7 +59,7 @@ extern "C" {
 }
 #include "src/cpp/client/create_channel_internal.h"
 #include "src/proto/grpc/testing/echo.grpc.pb.h"
-#include "third_party/google_benchmark/include/benchmark/benchmark.h"
+#include "third_party/benchmark/include/benchmark/benchmark.h"
 
 namespace grpc {
 namespace testing {
diff --git a/test/cpp/microbenchmarks/noop-benchmark.cc b/test/cpp/microbenchmarks/noop-benchmark.cc
index 6b06c69c6e3efdb5fb5fef0afb7b407588da61ac..99fa6d5f6e539c19bf7e6c7f70642666c55f92eb 100644
--- a/test/cpp/microbenchmarks/noop-benchmark.cc
+++ b/test/cpp/microbenchmarks/noop-benchmark.cc
@@ -31,10 +31,10 @@
  *
  */
 
-/* This benchmark exists to ensure that the google_benchmark integration is
+/* This benchmark exists to ensure that the benchmark integration is
  * working */
 
-#include "third_party/google_benchmark/include/benchmark/benchmark.h"
+#include "third_party/benchmark/include/benchmark/benchmark.h"
 
 static void BM_NoOp(benchmark::State& state) {
   while (state.KeepRunning()) {
diff --git a/third_party/google_benchmark b/third_party/benchmark
similarity index 100%
rename from third_party/google_benchmark
rename to third_party/benchmark
diff --git a/tools/buildgen/generate_build_additions.sh b/tools/buildgen/generate_build_additions.sh
index 1ea47042f4490e788393bdffc38fbbe774a15c11..53c30c7609d71c964af4248ef9f0f9506674fd22 100644
--- a/tools/buildgen/generate_build_additions.sh
+++ b/tools/buildgen/generate_build_additions.sh
@@ -30,7 +30,7 @@
 
 gen_build_yaml_dirs="  \
   src/boringssl        \
-  src/google_benchmark \
+  src/benchmark \
   src/proto            \
   src/zlib             \
   test/core/bad_client \
diff --git a/tools/run_tests/sanity/check_submodules.sh b/tools/run_tests/sanity/check_submodules.sh
index 6ec0786c966cd235d8001430a90cffdc440d0b4b..be12f968d2b21fe9c321b2235381824f25950baa 100755
--- a/tools/run_tests/sanity/check_submodules.sh
+++ b/tools/run_tests/sanity/check_submodules.sh
@@ -43,7 +43,7 @@ git submodule | awk '{ print $1 }' | sort > $submodules
 cat << EOF | awk '{ print $1 }' | sort > $want_submodules
  c880e42ba1c8032d4cdde2aba0541d8a9d9fa2e9 third_party/boringssl (version_for_cocoapods_2.0-100-gc880e42)
  05b155ff59114735ec8cd089f669c4c3d8f59029 third_party/gflags (v2.1.0-45-g05b155f)
- 44c25c892a6229b20db7cd9dc05584ea865896de third_party/google_benchmark (v0.1.0-343-g44c25c8)
+ 44c25c892a6229b20db7cd9dc05584ea865896de third_party/benchmark (v0.1.0-343-g44c25c8)
  c99458533a9b4c743ed51537e25989ea55944908 third_party/googletest (release-1.7.0)
  a428e42072765993ff674fda72863c9f1aa2d268 third_party/protobuf (v3.1.0)
  50893291621658f355bc5b4d450a8d06a563053d third_party/zlib (v1.2.8)
diff --git a/tools/run_tests/sources_and_headers.json b/tools/run_tests/sources_and_headers.json
index 2e6877ccac5d5b0b4ad8057b8008ea555fa3c20e..6ae269cc20dd15b86039d67dafa1bf8214b13dbb 100644
--- a/tools/run_tests/sources_and_headers.json
+++ b/tools/run_tests/sources_and_headers.json
@@ -2263,7 +2263,7 @@
   }, 
   {
     "deps": [
-      "google_benchmark", 
+      "benchmark", 
       "gpr", 
       "gpr_test_util", 
       "grpc", 
@@ -2913,7 +2913,7 @@
   }, 
   {
     "deps": [
-      "google_benchmark"
+      "benchmark"
     ], 
     "headers": [], 
     "is_filegroup": false, 
@@ -6207,30 +6207,30 @@
   {
     "deps": [], 
     "headers": [
-      "third_party/google_benchmark/include/benchmark/benchmark.h", 
-      "third_party/google_benchmark/include/benchmark/benchmark_api.h", 
-      "third_party/google_benchmark/include/benchmark/macros.h", 
-      "third_party/google_benchmark/include/benchmark/reporter.h", 
-      "third_party/google_benchmark/src/arraysize.h", 
-      "third_party/google_benchmark/src/benchmark_api_internal.h", 
-      "third_party/google_benchmark/src/check.h", 
-      "third_party/google_benchmark/src/colorprint.h", 
-      "third_party/google_benchmark/src/commandlineflags.h", 
-      "third_party/google_benchmark/src/complexity.h", 
-      "third_party/google_benchmark/src/cycleclock.h", 
-      "third_party/google_benchmark/src/internal_macros.h", 
-      "third_party/google_benchmark/src/log.h", 
-      "third_party/google_benchmark/src/mutex.h", 
-      "third_party/google_benchmark/src/re.h", 
-      "third_party/google_benchmark/src/sleep.h", 
-      "third_party/google_benchmark/src/stat.h", 
-      "third_party/google_benchmark/src/string_util.h", 
-      "third_party/google_benchmark/src/sysinfo.h", 
-      "third_party/google_benchmark/src/timers.h"
-    ], 
-    "is_filegroup": false, 
-    "language": "c++", 
-    "name": "google_benchmark", 
+      "third_party/benchmark/include/benchmark/benchmark.h", 
+      "third_party/benchmark/include/benchmark/benchmark_api.h", 
+      "third_party/benchmark/include/benchmark/macros.h", 
+      "third_party/benchmark/include/benchmark/reporter.h", 
+      "third_party/benchmark/src/arraysize.h", 
+      "third_party/benchmark/src/benchmark_api_internal.h", 
+      "third_party/benchmark/src/check.h", 
+      "third_party/benchmark/src/colorprint.h", 
+      "third_party/benchmark/src/commandlineflags.h", 
+      "third_party/benchmark/src/complexity.h", 
+      "third_party/benchmark/src/cycleclock.h", 
+      "third_party/benchmark/src/internal_macros.h", 
+      "third_party/benchmark/src/log.h", 
+      "third_party/benchmark/src/mutex.h", 
+      "third_party/benchmark/src/re.h", 
+      "third_party/benchmark/src/sleep.h", 
+      "third_party/benchmark/src/stat.h", 
+      "third_party/benchmark/src/string_util.h", 
+      "third_party/benchmark/src/sysinfo.h", 
+      "third_party/benchmark/src/timers.h"
+    ], 
+    "is_filegroup": false, 
+    "language": "c++", 
+    "name": "benchmark", 
     "src": [], 
     "third_party": false, 
     "type": "lib"
diff --git a/vsprojects/vcxproj/google_benchmark/google_benchmark.vcxproj b/vsprojects/vcxproj/benchmark/benchmark.vcxproj
similarity index 70%
rename from vsprojects/vcxproj/google_benchmark/google_benchmark.vcxproj
rename to vsprojects/vcxproj/benchmark/benchmark.vcxproj
index 52774e0802586a73446f937d04e417e708a258bf..9f262b3b00ce2ce16acfea2fa104a3b760cac1a4 100644
--- a/vsprojects/vcxproj/google_benchmark/google_benchmark.vcxproj
+++ b/vsprojects/vcxproj/benchmark/benchmark.vcxproj
@@ -19,7 +19,7 @@
     </ProjectConfiguration>
   </ItemGroup>
   <PropertyGroup Label="Globals">
-    <ProjectGuid>{AAD4AEF3-DF1E-7A6D-EC35-233BD1031BF4}</ProjectGuid>
+    <ProjectGuid>{07978586-E47C-8709-A63E-895FBF3C3C7D}</ProjectGuid>
     <IgnoreWarnIntDirInTempDetected>true</IgnoreWarnIntDirInTempDetected>
     <IntDir>$(SolutionDir)IntDir\$(MSBuildProjectName)\</IntDir>
   </PropertyGroup>
@@ -57,10 +57,10 @@
   </ImportGroup>
   <PropertyGroup Label="UserMacros" />
   <PropertyGroup Condition="'$(Configuration)'=='Debug'">
-    <TargetName>google_benchmark</TargetName>
+    <TargetName>benchmark</TargetName>
   </PropertyGroup>
   <PropertyGroup Condition="'$(Configuration)'=='Release'">
-    <TargetName>google_benchmark</TargetName>
+    <TargetName>benchmark</TargetName>
   </PropertyGroup>
     <ItemDefinitionGroup Condition="'$(Configuration)|$(Platform)'=='Debug|Win32'">
     <ClCompile>
@@ -147,53 +147,53 @@
   </ItemDefinitionGroup>
 
   <ItemGroup>
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\benchmark.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\benchmark_api.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\macros.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\reporter.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\arraysize.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\benchmark_api_internal.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\check.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\colorprint.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\commandlineflags.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\complexity.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\cycleclock.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\internal_macros.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\log.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\mutex.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\re.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\sleep.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\stat.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\string_util.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\sysinfo.h" />
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\timers.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\benchmark.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\benchmark_api.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\macros.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\reporter.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\arraysize.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\benchmark_api_internal.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\check.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\colorprint.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\commandlineflags.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\complexity.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\cycleclock.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\internal_macros.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\log.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\mutex.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\re.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\sleep.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\stat.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\string_util.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\sysinfo.h" />
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\timers.h" />
   </ItemGroup>
   <ItemGroup>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\benchmark.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\benchmark.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\benchmark_register.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\benchmark_register.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\colorprint.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\colorprint.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\commandlineflags.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\commandlineflags.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\complexity.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\complexity.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\console_reporter.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\console_reporter.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\csv_reporter.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\csv_reporter.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\json_reporter.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\json_reporter.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\reporter.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\reporter.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\sleep.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\sleep.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\string_util.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\string_util.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\sysinfo.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\sysinfo.cc">
     </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\timers.cc">
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\timers.cc">
     </ClCompile>
   </ItemGroup>
   <Import Project="$(VCTargetsPath)\Microsoft.Cpp.targets" />
diff --git a/vsprojects/vcxproj/benchmark/benchmark.vcxproj.filters b/vsprojects/vcxproj/benchmark/benchmark.vcxproj.filters
new file mode 100644
index 0000000000000000000000000000000000000000..ccc9ca2cae759ccbc5c99cf27b13dd1f1b5d78cd
--- /dev/null
+++ b/vsprojects/vcxproj/benchmark/benchmark.vcxproj.filters
@@ -0,0 +1,125 @@
+<?xml version="1.0" encoding="utf-8"?>
+<Project ToolsVersion="4.0" xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
+  <ItemGroup>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\benchmark.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\benchmark_register.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\colorprint.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\commandlineflags.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\complexity.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\console_reporter.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\csv_reporter.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\json_reporter.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\reporter.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\sleep.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\string_util.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\sysinfo.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+    <ClCompile Include="$(SolutionDir)\..\third_party\benchmark\src\timers.cc">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClCompile>
+  </ItemGroup>
+  <ItemGroup>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\benchmark.h">
+      <Filter>third_party\benchmark\include\benchmark</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\benchmark_api.h">
+      <Filter>third_party\benchmark\include\benchmark</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\macros.h">
+      <Filter>third_party\benchmark\include\benchmark</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\include\benchmark\reporter.h">
+      <Filter>third_party\benchmark\include\benchmark</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\arraysize.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\benchmark_api_internal.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\check.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\colorprint.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\commandlineflags.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\complexity.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\cycleclock.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\internal_macros.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\log.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\mutex.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\re.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\sleep.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\stat.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\string_util.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\sysinfo.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+    <ClInclude Include="$(SolutionDir)\..\third_party\benchmark\src\timers.h">
+      <Filter>third_party\benchmark\src</Filter>
+    </ClInclude>
+  </ItemGroup>
+
+  <ItemGroup>
+    <Filter Include="third_party">
+      <UniqueIdentifier>{7b593518-9fee-107e-6b64-24bdce73f939}</UniqueIdentifier>
+    </Filter>
+    <Filter Include="third_party\benchmark">
+      <UniqueIdentifier>{f0d35de1-6b41-778d-0ba0-faad514fb0f4}</UniqueIdentifier>
+    </Filter>
+    <Filter Include="third_party\benchmark\include">
+      <UniqueIdentifier>{cbc02dfa-face-8cc6-0efb-efacc0c3369c}</UniqueIdentifier>
+    </Filter>
+    <Filter Include="third_party\benchmark\include\benchmark">
+      <UniqueIdentifier>{4f2f03fc-b82d-df33-63ee-bedebeb2c0ee}</UniqueIdentifier>
+    </Filter>
+    <Filter Include="third_party\benchmark\src">
+      <UniqueIdentifier>{f42a8e0a-5a76-0e6f-d708-f0306858f673}</UniqueIdentifier>
+    </Filter>
+  </ItemGroup>
+</Project>
+
diff --git a/vsprojects/vcxproj/google_benchmark/google_benchmark.vcxproj.filters b/vsprojects/vcxproj/google_benchmark/google_benchmark.vcxproj.filters
deleted file mode 100644
index 9db6ed465742fa812b31c133d28dd8d6a60c1112..0000000000000000000000000000000000000000
--- a/vsprojects/vcxproj/google_benchmark/google_benchmark.vcxproj.filters
+++ /dev/null
@@ -1,125 +0,0 @@
-<?xml version="1.0" encoding="utf-8"?>
-<Project ToolsVersion="4.0" xmlns="http://schemas.microsoft.com/developer/msbuild/2003">
-  <ItemGroup>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\benchmark.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\benchmark_register.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\colorprint.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\commandlineflags.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\complexity.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\console_reporter.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\csv_reporter.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\json_reporter.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\reporter.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\sleep.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\string_util.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\sysinfo.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-    <ClCompile Include="$(SolutionDir)\..\third_party\google_benchmark\src\timers.cc">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClCompile>
-  </ItemGroup>
-  <ItemGroup>
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\benchmark.h">
-      <Filter>third_party\google_benchmark\include\benchmark</Filter>
-    </ClInclude>
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\benchmark_api.h">
-      <Filter>third_party\google_benchmark\include\benchmark</Filter>
-    </ClInclude>
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\macros.h">
-      <Filter>third_party\google_benchmark\include\benchmark</Filter>
-    </ClInclude>
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\include\benchmark\reporter.h">
-      <Filter>third_party\google_benchmark\include\benchmark</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\arraysize.h">
-      <Filter>third_party\google_benchmark\src</Filter>
-    </ClInclude>
-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\benchmark_api_internal.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\check.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\colorprint.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\commandlineflags.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\complexity.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\cycleclock.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\internal_macros.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\log.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\re.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\sleep.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\stat.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-      <Filter>third_party\google_benchmark\src</Filter>
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-      <Filter>third_party\google_benchmark\src</Filter>
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-    <ClInclude Include="$(SolutionDir)\..\third_party\google_benchmark\src\timers.h">
-      <Filter>third_party\google_benchmark\src</Filter>
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-  <ItemGroup>
-    <Filter Include="third_party">
-      <UniqueIdentifier>{7458b63d-7ba4-103d-2bed-3e3ad30d8237}</UniqueIdentifier>
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-    <Filter Include="third_party\google_benchmark">
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diff --git a/vsprojects/vcxproj/test/bm_fullstack/bm_fullstack.vcxproj b/vsprojects/vcxproj/test/bm_fullstack/bm_fullstack.vcxproj
index 1ce993e3230786a4a5b358004a69b918da422374..3809beb508bf3707c2dda7306744e629138712b7 100644
--- a/vsprojects/vcxproj/test/bm_fullstack/bm_fullstack.vcxproj
+++ b/vsprojects/vcxproj/test/bm_fullstack/bm_fullstack.vcxproj
@@ -164,8 +164,8 @@
     </ClCompile>
   </ItemGroup>
   <ItemGroup>
-    <ProjectReference Include="$(SolutionDir)\..\vsprojects\vcxproj\.\google_benchmark\google_benchmark.vcxproj">
-      <Project>{AAD4AEF3-DF1E-7A6D-EC35-233BD1031BF4}</Project>
+    <ProjectReference Include="$(SolutionDir)\..\vsprojects\vcxproj\.\benchmark\benchmark.vcxproj">
+      <Project>{07978586-E47C-8709-A63E-895FBF3C3C7D}</Project>
     </ProjectReference>
     <ProjectReference Include="$(SolutionDir)\..\vsprojects\vcxproj\.\grpc++_test_util\grpc++_test_util.vcxproj">
       <Project>{0BE77741-552A-929B-A497-4EF7ECE17A64}</Project>
diff --git a/vsprojects/vcxproj/test/noop-benchmark/noop-benchmark.vcxproj b/vsprojects/vcxproj/test/noop-benchmark/noop-benchmark.vcxproj
index 99f33b21658312c90c85928b4de1b8a8f6a9f478..15a82c0ed6cdc4288d7c1cdc4e7e65306fe06810 100644
--- a/vsprojects/vcxproj/test/noop-benchmark/noop-benchmark.vcxproj
+++ b/vsprojects/vcxproj/test/noop-benchmark/noop-benchmark.vcxproj
@@ -164,8 +164,8 @@
     </ClCompile>
   </ItemGroup>
   <ItemGroup>
-    <ProjectReference Include="$(SolutionDir)\..\vsprojects\vcxproj\.\google_benchmark\google_benchmark.vcxproj">
-      <Project>{AAD4AEF3-DF1E-7A6D-EC35-233BD1031BF4}</Project>
+    <ProjectReference Include="$(SolutionDir)\..\vsprojects\vcxproj\.\benchmark\benchmark.vcxproj">
+      <Project>{07978586-E47C-8709-A63E-895FBF3C3C7D}</Project>
     </ProjectReference>
   </ItemGroup>
   <ItemGroup>